Bachelor of Arts in Journalism and Digital Media

    Intake Periods
  • January
  • May
  • September
    Modes of Study
  • Full Time
  • Part Time
  • Weekend
Course Overview

What is the course about its purpose, rationale? What are the general topics or focus? How does it fit with other courses in the department or on campus? Who is the course aimed at? Why would students want to take this course and learn this material?
The constantly evolving technology coupled with the rapidly changing mass media landscape and the need for competency provides an important and needful avenue for training skill-based professionals and build capacity in the practice of journalism. The world has undergone digital migration giving rise to online media. This has seen the proliferation of news and entertainment channels, calling for more professionalism, with the requisite competent skills and training to tackle the various communication issues emerging in Kenya and the world over. This course will go a long way in addressing these gaps in training and practice by exposing students to digital journalism theory and technical skills and also in providing the much-needed academic voice in general media studies, journalism and digital media. The target group for this course are high school leavers who wish to pursue a career in journalism, practicing journalists who may wish to develop or sharpen digital media skills for the 21st century and other professionals who may wish to communicate better online and offline with their stakeholders. The course aligns with the other courses in the School of Education in the collective call for all to emphasize the development and use of digital skills for teaching, learning and general industry practice. This course enables students to synthesize technical skills in digital media and apply them in other areas of communication.

Who Can Join

This programme is suitable for practicing journalists who would like to improve their skill and knowledge in this field. Those interested in joining the dynamic field of journalism and would like to gain globally competitive training are also invited to apply.

  • KCSE GRADUATES WITH AN INTEREST IN JOURNALISM
  • PRACTISING JOURNALISTS
  • OTHER PROFESSIONALS INTERESTED IN MEDIA STUDIES

Career Opportunities
1
You can take up the role of a
  • communications specialist,
  • Editor,
  • copy editor/writer,
  • digital editor,
  • digital media content developer,
  • digital producer,
  • documentary maker,
  • editor/publisher,
  • literary talent agent/manager,
Entry Qualifications

  • KCSE C Plus (C+) or equivalent.
Duration & Structure Of The Programme
  • 4 Academic years for GSS students
  • 3 Academic years for SSS students
Mode of Delivery of The Programme/Course
  • Face to Face and Blended Learning Methods, on a full-time basis

Curriculum Road Map
Year I
Year II
Year III
Year IV
Government Sponsored Students (GSS)
SEMESTER I SEMESTER II
  • KCAU 009: Health Awareness and Life Skills
  • KCAU 007: Communication Skills
  • BJDM 100: History of Mass Media
  • BJDM 101: English for Mass Communication
  • BJDM 102: Kiswahili for Mass Communication
  • BJDM 102: Kiswahili for Mass Communication
  • BJDM 103: Introduction to Journalism and the Digital Age
  • KCAU 003: Information Literacy
  • KCAU 004: Computer Literacy
  • BJDM 104: Advertising
  • BJDM 105: Public Speaking
  • BJDM 106: News Writing, Reporting and Presentation
  • BJDM 107: Photography and Photojournalism
Self Sponsored Students (SSS)
Trimester I Trimester II Trimester III
  • KCAU 009: Health Awareness and Life Skills
  • KCAU 007: Communication Skills
  • BJDM 100: History of Mass Media
  • BJDM 101: English for Mass Communication
  • BJDM 102: Kiswahili for Mass Communication
  • BJDM 103: Introduction to Journalism and the Digital Age
  • KCAU 003: Information Literacy
  • KCAU 004: Computer Literacy
  • BJDM 104: Advertising
  • BJDM 105: Public Speaking
  • BJDM 106: News Writing, Reporting and Presentation
  • BJDM 107: Photography and Photojournalism
  • KCAU 005: Entrepreneurship
  • BJDM 200: Video Camera Operations
  • BJDM 201: Writing, Reporting and Editing for Print Media
  • BJDM 202: Radio Production
  • BJDM 203: Social Media and Digital Storytelling
  • BJDM 204: Theories of Communication and Digital Media