Master of Business Administration Marketing

    Intake Periods
  • January
  • May
  • September
    Modes of Study
  • Weekend
  • Part Time
  • Distance Learning
Course Overview

Gain managerial skills and business knowledge that will equip you to navigate a changing global economy, anticipate consumer needs, translate those needs into products and services, and create effective campaigns that result in profits. This programme is is focused on current business and marketing issues and is supported by a foundation of solid theory and practice.

Who Can Join

This course is suitable for individuals in the marketing field aspiring to manage a dynamic team of marketers and would like to develop knowledge, understanding and business management skills in this field. It is also recommended for individuals in any other discipline who are interested in understanding consumer behavior and marketing analytics tools needed to develop a clear depiction and rich understanding of the customer. Recent graduates who would like to establish themselves in the marketing industry are also invited to apply.

Entry Qualifications

Bachelor's degree in relevant field with required work experience OR any other equivalent qualification approved by the university Senate.For actual subject and work experience requirements please contact the enrollment office.

Duration & Structure Of The Programme
  • Duration: 2 years (6 trimesters)
  • Mode of Delivery of The Programme/Course
  • Weekend
  • Part Time
  • Curriculum Road Map
    Year I
    Year II
    Self Sponsored Students (SSS)
    Trimester I Trimester II Trimester III
    • MKT 501: Corporate Governance and Ethics
    • MKT 502: Strategic Management
    • MKT 503: Managerial Economics
    • MKT 504: Information Technology for Business
    • MKT 505: Business Research Methods
    • MKT 506: International Marketing
    • MKT 507: Consumer Behaviour
    • MKT 508: Marketing Communication
    • MKT 509: Service Marketing
    • MKT 510: Applied Marketing Research
    • FIN 601: International Finance
    • MGT 601: Human Resource Management
    • MGT 601: Emerging Issues in Corporate Management
    • MGT 601: Business Research Methods
    • ELECTIVE (One Subject)
    • MKT 605:Strategic Brand Management
    • HRM 605:Organizational Development and Change Management
    • PSM 605:Supply Chain Models and Systems
    • ENT 605:Issues and Trends in Entrepreneurship Development