The job holder will implement the University’s marketing strategies to enhance its brand internally and externally and position the University as a University of Choice. The Head of Marketing, Corporate Affairs and Communication will shape the University’s reputation, work to attract students, and foster engagement with key stakeholders.
DUTIES AND RESPONSIBILITIES:
Develop and implement a comprehensive marketing and communication strategy that aligns with the university’s mission, vision, and goals.
Lead campaigns to enhance the university’s reputation locally, nationally, and globally.
Oversee brand management, ensuring consistency across all university materials and platforms.
Foster and maintain relationships with key external stakeholders, including government bodies, corporate partners, industry leaders, and alumni.
Represent the university at public events, conferences, and high-profile meetings to promote its strategic interests.
Act as a key advisor to senior leadership on corporate communication, public relations, and reputation management.
Drive enrollment marketing campaigns to attract prospective students.
Collaborate with academic departments to promote research achievements, events, and programs.
Utilize data-driven marketing strategies to optimize audience engagement across digital and traditional channels.
Oversee the creation of impactful messaging for both internal (faculty, staff, students) and external (donors, media, and the public) audiences.
Manage crisis communication plans to address reputational risks.
Lead the university’s media relations strategy, including press releases, interviews, and editorial content.
Spearhead the adoption of innovative technologies in marketing and communication (e.g., AI-driven personalization, social media analytics, SEO).
Optimize the university’s online presence, including its website and social media channels.
QUALIFICATIONS AND EXPERIENCE
A postgraduate qualification in Marketing, Strategic Communications, Corporate Affairs, or an MBA from an accredited/recognised institution.
A degree in Marketing, Communication, Public Relations, Business Administration, Journalism, or a closely related field from an accredited/recognised institution.
Familiarity with higher education systems and policies.
Proven track record of developing and implementing marketing strategies to enhance institutional visibility and reputation.
Experience in managing stakeholder relationships, including government agencies, industry partners, alumni, and donors.
Expertise in media relations, crisis communication, and crafting key messages for diverse audiences.
At least 8 years of work experience, with 2 years at a senior management level in a university or similar institution.
Familiarity with digital marketing trends, analytics, and tools to drive online engagement and lead generation.
Membership to the relevant professional body.
OTHER SKILLS AND COMPETENCIES
Ability to inspire and guide cross-functional teams in a fast-paced academic environment.
Strong networking skills to manage relationships with diverse stakeholders, including policymakers, industry leaders, and community groups.
Proficiency in analyzing marketing metrics, trends, and audience insights to inform strategy.
Exceptional written and verbal communication skills to craft compelling narratives for a variety of audiences.
Capacity to navigate the evolving landscape of higher education and integrate best practices in marketing and corporate affairs.
Certification in areas such as Digital Marketing, Public Relations or Corporate Communication.
Membership in relevant professional bodies.
HOW TO APPLY
If you believe you meet the role specifications and can clearly demonstrate your abilities for the role, please your application.
Application Guidelines:
Document Submission: Applicants must merge their CV and all relevant certificates into a single PDF document before uploading.
Required Information: The application must include details of the current position, current remuneration, and comprehensive contact information.
Email or hard copy applications WILL NOT be accepted.
All applications must be submitted through the e-recruitment portal to be considered, and your application must be received by not later than August 5, 2025.
Canvassing will lead to automatic disqualification.
